How Two E-commerce Founders Built Powerful Brands While Shipping From Home
- Jasmine Mitchell
- Aug 1
- 3 min read
Updated: Oct 24
Why You Should Join Their Free Virtual Session at ShipStation’s Innovation Delivered Summit


Let’s be honest. Starting an e-commerce business from home isn’t glamorous.
It’s packing orders on your bedroom floor. It’s running out of tape and printing labels at midnight. It’s trying to look polished and professional while shipping from your kitchen table.
If that sounds familiar, we want you to know this: You’re not behind. You’re just getting started!
Two powerhouse founders who built from this exact place are sharing their stories in a free virtual session you won’t want to miss.
Meet Maïré and Felicia
Maïré Bavarday-Rosa, Co-Founder and CEO of ecomspaces and Founder of RelayShop USA (now Simply Ship), started her international shipping business in her bedroom. She had no warehouse, no team, no background in logistics, and no capital. What she did have was a laptop, a clear mission, and the drive to figure it out. Today, she runs a full-service fulfillment operation that has supported hundreds of small e-commerce brands.
Felicia Tucker, the CEO and Founder of V’Licious and a proud ecomspaces member, began by shipping every order herself from home with the help of her family and ShipStation. As demand grew, so did her vision. Today, she focuses on growing her business and leading as CEO while the ecomspaces warehouse team fulfills all V’Licious orders on her behalf.
Both women started with what they had, made intentional moves to scale, and built lasting brands rooted in purpose.
Join Their Session
Start Now: Building a Brand With What You Have
Date: Wednesday, August 7
Time: 1:15 PM to 1:45 PM ET
As part of ShipStation’s Innovation Delivered Virtual Summit, Maïré and Felicia are speaking directly to founders who are still shipping from home and wondering what comes next.
They’ll share:
How they managed fulfillment, inventory, and marketing without capital or a team
The tools that helped them operate like bigger brands
How they stayed motivated when they were doing it all themselves
Why their purpose became their most valuable asset
What they would do differently if they had to start again
If You're Still Shipping From Home, This Is For You
You don’t need a warehouse to build something real. You don’t need a team to make an impact. And you definitely don’t need to have it all figured out before you begin.
This session will give you encouragement, practical tools, and the real talk you’ve been needing.
You already have what it takes. You just need to start!
The Importance of Community
Building an e-commerce brand can feel isolating. But remember, you’re not alone! Connecting with other founders can provide support and inspiration.
In this session, Maïré and Felicia will emphasize the power of community. They’ll share how their networks helped them overcome challenges and stay motivated.
Tools for Success
What tools do you need to thrive? Maïré and Felicia will discuss the essential resources that can help you operate like a larger brand.
From inventory management software to marketing tools, they’ll cover it all. You’ll leave with a better understanding of what you can implement right away!
Staying Motivated
Every entrepreneur faces challenges. It’s easy to feel overwhelmed when you’re doing everything yourself.
Maïré and Felicia will share their personal stories of perseverance. They’ll explain how they stayed motivated during tough times. Their insights will inspire you to keep pushing forward!
Your Purpose Matters
Why did you start your business? Your purpose is your greatest asset.
In this session, you’ll learn how to harness your passion to drive your brand forward. Maïré and Felicia will share how their missions shaped their businesses and kept them grounded.
What Would They Do Differently?
If they could start over, what would they change? Maïré and Felicia will reflect on their journeys.
Their lessons learned will help you avoid common pitfalls. You’ll gain valuable insights that can guide your path!
Final Thoughts
Don’t miss this opportunity to learn from two incredible founders. Their stories are proof that you can build a successful brand from anywhere.
Register here and save the date: Thursday, August 7 at 1:15 PM ET.
You’ve got this! Let’s build something amazing together.
