How Two E-commerce Founders Built Powerful Brands While Shipping From Home

Jasmine Mitchell
Aug 1
2 min read

And why you should join their free virtual session at ShipStation’s Innovation Delivered Summit

Let’s be honest. Starting an e-commerce business from home isn’t glamorous.

It’s packing orders on your bedroom floor. It’s running out of tape and printing labels at midnight. It’s trying to look polished and professional while shipping from your kitchen table.

If that sounds familiar, we want you to know this: You’re not behind. You’re just getting started.

Two powerhouse founders who built from this exact place are sharing their stories in a free virtual session you won’t want to miss.

Meet Maïré and Felicia

Maïré Bavarday-Rosa, Co-Founder and CEO of ecomspaces and Founder of RelayShop USA (now Simply Ship), started her international shipping business in her bedroom. She had no warehouse, no team, no background in logistics, and no capital. What she did have was a laptop, a clear mission, and the drive to figure it out. Today, she runs a full-service fulfillment operation that has supported hundreds of small e-commerce brands.

Felicia Tucker, the CEO and Founder of V’Licious and a proud ecomspaces member, began by shipping every order herself from home with the help of her family and ShipStation. As demand grew, so did her vision. Today, she focuses on growing her business and leading as CEO while the ecomspaces warehouse team fulfills all V’Licious orders on her behalf.

Both women started with what they had, made intentional moves to scale, and built lasting brands rooted in purpose.

Join Their Session:

Start Now: Building a Brand With What You Have

Wednesday, August 7

1:15 PM to 1:45 PM ET

As part of ShipStation’s Innovation Delivered Virtual Summit, Maïré and Felicia are speaking directly to founders who are still shipping from home and wondering what comes next.

They’ll share:

How they managed fulfillment, inventory, and marketing without capital or a team
The tools that helped them operate like bigger brands
How they stayed motivated when they were doing it all themselves
Why their purpose became their most valuable asset
What they would do differently if they had to start again

If You're Still Shipping From Home, This Is For You

You don’t need a warehouse to build something real. You don’t need a team to make an impact. And you definitely don’t need to have it all figured out before you begin.

This session will give you encouragement, practical tools, and the real talk you’ve been needing.

Save the date: Thursday, August 7 at 1:15 PM ET

You already have what it takes. You just need to start.