What is negative space?
Negative space, in art, is the space around and between the subject(s) of an image...
Leaving room for negative space when you create visual content can really draw the viewer in. Here are some examples of ecommerce brands using negative space on their websites:

Amazon uses negative space to draw attention to their "Shop Now" call-to-action button.

Wayfair uses negative space to highlight their top product categories.

Gymshark uses negative space to draw attention to its "Shop New Releases" call-to-action button.

Allbirds uses negative space to highlight both its Men's and Women's products by drawing attention to the "Shop" buttons in the middle.

Our Place uses negative space to showcase the versatility of its product as well as draw attention to the "Shop" button.
Have you used negative space in your visual content creation? Share your examples below!
Great tips, especially for photos done to use on websites etc... I need to practice this as well lol