Mimosas & Branding

But what makes a brand "unattractive"? A variety of factors can make a brand unattractive, but it all comes down to one essential tool, your Branding Guidelines.Did you know that having an "unattractive" brand can cost you money?

During the next sessions of our Mimosas & Branding workshop series starting July 13th, we'll be guiding you through the key elements of strong Branding Guidelines and how you can have them for your own brand!

What are Branding Guidelines?

Branding Guidelines are your brand's textbook. They describe in great detail how your ideal target customer should perceive your brand on a sensory level (yes - sight, sound, taste, touch, hear). from your packaging designer to your photographer to your caterer, and more.This is useful to anyone creating experiences on behalf of your brand

How am I losing money by not having Branding Guidelines?

with designers, photographers, and anyone creating anything fo…