Sat, Jul 13
|Atlanta
Mimosas & Branding
Learn how to create and improve the look and feel of your brand!
Time & Location
Jul 13, 2024, 11:00 AM – 1:00 PM
Atlanta, 600 Bronner Brothers Way SW, Atlanta, GA 30310, USA
Guests
About the event
Did you know that having an "unattractive" brand can cost you money? But what makes a brand "unattractive"? A variety of factors can make a brand unattractive, but it all comes down to one essential tool, your Branding Guidelines.
During the next sessions of our Mimosas & Branding workshop series starting July 13th, we'll be guiding you through the key elements of strong Branding Guidelines and how you can have them for your own brand!
What are Branding Guidelines?
Branding Guidelines are your brand's textbook. They describe in great detail how your ideal target customer should perceive your brand on a sensory level (yes - sight, sound, taste, touch, hear). This is useful to anyone creating experiences on behalf of your brand from your packaging designer to your photographer to your caterer, and more.
How am I losing money by not having Branding Guidelines?
Not having clear branding guidelines can…