Influencer Marketing 101

This webinar is designed for you to learn how to unlock the potential of influencer marketing and User-Generated Content (UGC) to drive online sales for your e-commerce brand, even on a limited budget. Presented by Jordyn Weaver, the CEO and Founder of Forefront, this is the perfect opportunity to learn from the experts about how to harness the power of influencers and UGC to connect authentically with your target audience!

You'll learn the key benefits of influencer marketing, how to set clear and measurable goals, and discover effective strategies for finding the right influencers. We’ll also cover how to build compelling campaigns and leverage UGC to enhance your brand’s credibility.

Key topics include:

• Benefits of Influencer Marketing
• Setting Clear Goals
• Finding the Right Influencers
• Building Effective Campaigns
• Leveraging UGC
• Measuring Success

About The Host

Jordyn Weaver is a startup founder, business strategist, and cultural innovator. She is passionate about the intersection of culture, technology, and commerce to help close the wealth gap within the Black community and increase support for emerging Black brands creating dope solutions for us.

In 2021 Jordyn founded Forefront, a Creator & UGC marketplace connecting emerging Black-owned brands with culturally relevant creators for gifted & paid influencer partnerships. She created Forefront to level the playing field for Black brands and creators to earn & thrive in the $21B creator economy.

Through Forefront, she is building an ecosystem of top influencers and creators who use their social platforms to shine a light on Black-owned brands & boost their online sales. Jordyn's mission is to bring Black brands to the Forefront of the world, through the power of influencer marketing.

Jordyn is also a new real estate investor, startup advocate, and an emerging content creator who enjoys sharing her favorite Black brands with her social media audience.