Apr 13, 2022
In fulfillment & shipping
Earth Month is the perfect time to rethink your packing and shipping materials. Checkout some of our Earth-friendly shipping tips featuring materials used with our Fulfillment Member, Locust Collection! Boxing Boxes made from recycled materials are the way to go. In your search, look for boxes made from recycled cardboard or even "100 percent post-consumer recycled product". Cushioning Instead of using Styrofoam packing peanuts or plastic bubble wrap, consider using kraft paper or honeycomb paper to fill space and keep your items safe and secure. Taping Switching out the traditional plastic packing tape for tape made out of paper helps reduce plastic use. Tape made form kraft paper or water-activated tape are earth-friendly alternatives. Was this Helpful? Be sure to share with your fellow e-commerce entrepreneurs!
Feb 08, 2022
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Feb 08, 2022
In marketing & advertising
Sunday is THE WORST DAY to send marketing emails. So, what's the best day, and how can business owners use this to their advantage? The email subscriber list has been a secret weapon of businesses, both big and small. Not only does it serve as another way to promote your products, but it's also the perfect place to test when and how your audience wants to hear from you. Sending emails on the right day and the right time actually matters. At least, that's what the people over at Campaign Monitor have gathered in their most recent report. The Best Days To Send Marketing Emails - Best day with the highest email open rates: Monday - Best day with highest click-through rates: Tuesday - Best days with highest click-to-open rates: Wednesday and Tuesday Worst Days To Send Marketing Emails - Worst day with lowest email open rates: Sunday - Worst days with lowest click-through rates: Saturday & Sunday - Worst day with lowest click-to-open rates: Friday, Saturday, Sunday Key Takeaways Don't send marketing emails on weekends. Ok? Manage Open Rate and Click Through Rate expectations based on your industry. Ex: Education had the highest Open and Click Through Rates last year, mainly because parents needed to stay informed about COVID announcements. Dividing your email audience based on interests, or "Segmenting", can help increase Open and Click Through Rates, especially if you're sending relevant emails to your segmented audiences. View the full report here. Before you can sell through email, you need products in your store that your customers will love. Learn how to curate the perfect product assortment for your online store during our next Free Masterclass with DeAnna McIntosh on Feb. 23 at 7pm. Click below to reserve your seat today!
Feb 01, 2022
In content creation
What is negative space? Negative space, in art, is the space around and between the subject(s) of an image... Leaving room for negative space when you create visual content can really draw the viewer in. Here are some examples of ecommerce brands using negative space on their websites: Amazon uses negative space to draw attention to their "Shop Now" call-to-action button. Wayfair uses negative space to highlight their top product categories. Gymshark uses negative space to draw attention to its "Shop New Releases" call-to-action button. Allbirds uses negative space to highlight both its Men's and Women's products by drawing attention to the "Shop" buttons in the middle. Our Place uses negative space to showcase the versatility of its product as well as draw attention to the "Shop" button. Have you used negative space in your visual content creation? Share your examples below!