After experiencing hair discrimination in the workplace, Gianni Alexander created Fro.ology to empower women with afro-textures.  

 

“As black women, from childhood to employment, we are told that our natural hair is not acceptable.  Kinkier hair textures need to be embraced the same way as straight hair or wavy textures.  Afros are such a significant part of our culture that I wanted to create a hair care line embracing just that.” - Gianni

​

Fro.ology ® is a clean-beauty natural hair care brand transforming the way society perceives black women and their hair.